The Ali Forney Center: Homeless for the Holidays
The Ali Forney Center (the biggest queer homeless shelter in America) asked us to simply make some banners and a newsletter for their “Homeless for the Holidays” campaign.
But instead of just doing that, we wrote podcast ads for celebrity podcasts, entered into NYC’s biggest gingerbread competition and raised 1.4 million dollars for homeless queer teens.
Client: The Ali Forney Center
Agency: BBDO Atlanta
Creative Director: Mariana Costa
Senior Art Director: Sally Haywood